Custom floor decals are one of the most effective and creative marketing tools for your business. If you don’t want to purchase hanging signboards, floor decals are the best replacement for them. In business, the main purpose of floor decals is to promote the product, sales, events, etc.
Despite knowing the importance of floor decals as a marketing strategy, many people make some mistakes while purchasing and applying custom floor decals. This not only wastes their money but also makes the stickers unattractive. If you want to reap the benefits of custom floor decals you need to make sure that your methods are effective.
In this article, we will discuss the top 4 common custom floor decals purchasing and applying mistakes that you need to avoid.
You Don’t Consider the Floor Type
This is one of the most common floor sticker mistakes most people make. They just simply purchase their favorite custom floor decals without considering the type of surface on which the sticker will be applied.
As per Xeikon, you need to purchase different floor decals for different types of floors. Whether your floor is wooden, tile, or concrete, it’s very important to know the specific types. On the other hand, you need to know if your floor is waterproof or not.
You Assume That Outdoor Stickers Are Perfect for Indoor Use
There are two types of floor stickers available: outdoor floor decals and indoor floor decals. Remember that these two decals are not similar and they possess different characteristics. Outdoor floor decals are costly compared to indoor floor stickers. This is the main reason why people try to use outdoor floor decals for indoor purposes. However, you need to know that outdoor floor stickers are never suitable for indoor use. The price difference is because of the material. Outdoor floor stickers are generally made from higher-quality materials that are suitable for surfaces such as concrete, brick, and asphalt. Apart from that, they are also much more robust than indoor floor decals.
You Purchase Stickers with Poor Adhesive
While purchasing custom floor decals, you need to be extra careful. If you choose a sticker that has poor adhesive, it will be peeled off in a short period. Apart from that, if you try to remove them in the future, the stickers will leave some traces on the mark that will ultimately make the floor rough. Remember that your floor stickers have to withstand heavy foot traffic. Hence, their adhesive needs to be strong. A good quality floor decal with strong adhesive will never leave any traces upon removing.
Not Cleaning the Surface
This is another most common yet serious mistake you need to avoid at any cost. Just because people are not walking on the floor doesn’t mean that you’ll apply the floor stickers on unclean surfaces. Unclean surfaces contain tons of dust particles that will damage the adhesive of your floor stickers. This will ultimately decrease the longevity of your floor decals. Hence, make sure to clean the surface before you start applying floor decals.
These are the top 4 mistakes you need to avoid while purchasing and installing custom floor decals. Remember that floor decal is very essential for your marketing strategy. So, be aware of these mistakes and take extra precautions while buying and installing floor decals.